So today, I did a short little morning Scope over on Periscope @TheShaunCox , where I shared an experience that I encountered just this morning. You can catch the replay on Katch. me. Click Here to watch now. I wanted to take that conversation a bit further and give you three tips that you can begin applying today to level up in your own Wedding Planning Business, as each of us need to be aware of our reach in every single encounter and touch that we make each day. Enjoy !
1. Always Be On , Be Careful when you are Off
As a wedding planner or coordinator we are our brand and if we have invested in our company well enough everyone around you will know about your business and what you do, however what about those that do not know what you do ? In the market place, in the hair salon, at a social function with a night out with the girls, be prepared to touch someone by casually being able to offer advice or input when the opportunity presents itself. You do not always have to be in your studio , local coffee shop or favorite venue to take an opportunity to touch someone and expand your reach. Step out of your comfort zone and speak up !.
2. Education is Key
What are you hording your expertise for ? The paycheck , the close, the big payoff? What if it never comes because you had the attitude that " they aren't my client yet" ? Honey when you have the privilege of having a targeted couple to meet with you to discuss their wedding plans you look at that as a prime opportunity to showcase your expertise and knowledge. Give just enough that they can't imagine their wedding day with out you. You can learn more about how we use this philosophy day in and day out with our 90-10 % Consultation Model
3. Genuinely Show Interest in Others
Networking isn't about what someone can do for you but what do you have to offer someone else. People do not like to be sold something, and wedding professionals particularly do not care to be sold or solicited to about your company and your offerings, if they have no trust or investment in you. Give people a genuine reason to be invested in you, by choosing to invest into them first. Networking is marketing, when was the last time you saw a big bill board on the interstate going for FREE..... think about it, you have to pay to play . What have you paid?
I hope that you have find these tips to be inspiring , so much so that you take what applies to you, and apply it in your own business so that you can level up.
Thanks for jumping on the blog and checking everything out ! You know this blogging stuff is important, I share that with you all the time so be sure that after you are finished up here you hop on over to your own blog and get things going over there to boost your own seo! Now enough lecture , let's get to the good stuff, carry out and enjoy your stay. XOXO- Shaun